About us

Diverse

Forward Thinking

Problem Solvers

Revenue Driven

Our Story

The marketplace is changing rapidly and so are your customers and employees. We develop strategies that will help you leverage these opportunities and build a competitive advantage. Many organizations are still using their traditional methods to reach these new prospects and customers and often find themselves disappointed with the results.

Generally speaking, the marketplace can provide huge opportunity to companies that recognize and strategically approach these growing diverse markets. Today, there are only a handful of companies that effectively cater to this growing need.

So what makes GDM unique?

Many of the services provided in the diversity arena focus on “Diversity and Inclusion” consulting, which addresses HR needs. Although these are important issues, what makes us unique is that we also offer business growth strategies. We know how to develop and grow your revenue from diverse markets, which include the multicultural, women’s, millennial and LGBT populations. We not only develop a strategy but also execute it with you to impact your bottom line.

  • Creative solutions
  • Expertise and our track record
  • Focus on sales growth

We find new customers for you at a much lower cost!


Our Experience


Our Team

Tariq Khan

Tariq Khan

Partner

Tariq Khan is the founder and CEO of Global Diversity Marketing. He is a recognized business leader in marketing, branding, innovation, digital marketing, social media, and diversity arena.

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Vince Vitiello

Vince Vitiello

Partner

Vince Vitiello is a 30 year sales and marketing executive with expertise in the financial services industry, where he is a known thought leader in multicultural marketing.

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Kenia Berrios

Kenia Berrios

VP, Market Development

Kenia Berrios is currently the vice president of market development at Global Diversity Marketing. In this role Kenia is responsible for developing business strategies for companies who need to grow in multicultural and diverse markets.

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Anne Bernstein

Anne Bernstein

Senior Director of Strategy

Anne Bernstein joined GDM after a distinguished and diverse career in sales and marketing. She began her career in Financial Services as Field Representative and subsequently became one of the few women agency managers. She joined GDM in early 2016 and brings to our team her experience and expertise in recruiting and retaining, selling and communicating with the highly valuable segments of the Women’s Market

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Siroor Quhshi

Siroor Quhshi

Account Manager

Siroor Quhshi is an Account Manager at Global Diversity Marketing.  She graduated from Baruch College with a major in Marketing and Communications. At GDM, Siroor creates and executes marketing and advertising activities for clients.
Jeff Kim

Jeff Kim

Account Manager

Jeff Kim is a marketing and social media professional based in New York. Jeff graduated in 2016 with a Bachelor of Science degree in Marketing from Fordham University. Jeff gained his initial business experience working at Drucker Wealth Management as a marketing associate.

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Lori Epstein

Lori Epstein

Senior Adviser

Lori Epstein, a well-respected attorney and expert in sophisticated estate, business and retirement case design for large financial services organizations, has had a very impressive career. In her most recent corporate position, she was a Vice President of MassMutual’s Advanced Markets and Financial Planning organization,

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Mark Hug

Mark Hug

Senior Adviser

Mark Hug is a recognized business leader who has shaped the life insurance industry over the last three decades. Mark’s work has been highlighted in interviews and articles that have been published in trade and industry publications such as the Wall Street Journal,

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Bob Zilg

Bob Zilg

Head of International Markets

Bob Zilg has joined Global Diversity Marketing (GDM) as a Head of International Markets. Bob is a highly experienced insurance professional with almost 40 years in the financial services industry, including over 20 years with MetLife’s international operations.

 

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Fabian J. De Rozario

Fabian J. De Rozario

Senior Consultant

Fabian is an entrepreneur who launched GlobalConnect Enterprises LLC, a consulting, training and coaching firm that helps organizations and individuals unleash the power of “connecting” by understanding and leveraging cultural distinctiveness.

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Shauna Weatherspoon

Shauna Weatherspoon

Senior Consultant

Shauna is a leading subject matter expert in the business world who possesses over 20 years of experience as a business woman, sales leader & entrepreneur. Her zeal, commitment & ability to impact the masses have enabled her to effectively mentor & develop professionals & entrepreneurs towards reaching their goals to UNLEASH their fullest potential to achieve greatness.

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Yara Hejazi

Yara Hejazi

Project Manager

Yara Hejazi is a passionate young professional who is responsible for marketing, advertising and multicultural activities at GDM. She has proven experience in planning marketing and branding objectives and preparing marketing strategies.

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Germaine Foo

Marketing Coordinator

Germaine Foo is a graduate from the University of London (Singapore Institute of Management) with a Bachelors Degree in Accounting and Finance. She spent most years of her life in Singapore, and has completed a Certificate in Integrated Communications at New York University’s School of Professional Studies upon moving to New York.

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John Shute

International Consultant

John brings over a decade of diverse professional experience spanning marketing, finance, engineering and consulting. He has Bachelors and Masters degrees in Mechanical Engineering from Bristol University in the UK, he is a chartered management accountant (ACMA) and studied Strategic Integrated Marketing at New York University. John’s consulting experience began working with Atkins Global, one of the worlds leading engineering and design consultancies. He has worked with Airbus on the double decker A380 super jumbo, GKN on helicopter transmissions and Bombardier on rail industry projects.

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Testimonials

In the financial services industry Vitiello IS the expert marketer for the diverse markets. Not only was he the primary architect at MetLife, but he was able to repeat his success at various other financial institutions. He had created a repeatable, step by step process that has delivered huge results. Bob Benmosche

Former President and CEO, AIG

Tariq is an outstanding professional with extensive knowledge of strategy and leadership. His understanding of corporate culture and changing marketing trends along with his public speaking skills makes him a subject matter expert. Kathleen Murphy

President, Fidelity Personal Investing

We asked Tariq Khan and Global Diversity Marketing to help lead our customer segmentation strategy by developing a plan tailoring our inventory assortment to specific customer shopping patterns targeting increased customer visits and sales. His strategic skills were useful in identifying customer trends and demographics and applying his research into actionable actions which addressed our customer needs. We considered Mr. Khan a subject matter expert with a keen sense of cultural influences impacting customer decisions. Michael Fung

Former SVP & Chief Financial Officer, Wal-Mart Stores U.S.

Tariq is one of the most knowledgeable professionals in international marketing I have dealt with in the course of my career. He brings to any situation a compelling speaking style that blends his personal experiences with an understanding of corporate culture that is unmatched. He brings to any event, any work task, any assignment, any situation a sense of purpose that is contagious and will help any organization meet their goals. Robert Underwood

Former U.S. Congressman / President, University of Guam, U.S.A.

Tariq’s marketing and strategy abilities are unquestioned. Moreover, he is a proven leader in business and the community, which drives his uncommon effectiveness and credibility in graduate and post graduate education. Craig Williams

President, McDonald's Division Worldwide, The Coca-Cola Company

Tariq has developed a mastery of strategic and innovative leadership while building upon core skill sets. With the ever changing marketplace and broad diversity to meet the needs of any client base, Tariq has built a reputation of being the most professional thinker and developer within industry. Michael Hamilton

SVP, Sales & Distribution, RBC Insurance

Tariq is a unique professional who truly understands the impacts of many different cultures on a business today. His strategic thought process combined with his innovative thinking leads to customized approaches for organizations that optimize almost any opportunity. More importantly, his business-like, practical approach to success clearly resonates with any organization striving for success in a short time-frame.

Mark Hug

EVP, Individual Life Insurance, Prudential

Vince has been a friend and supporter of the Chinese American Insurance Association for the past decade. He was honored by the Association in 2006 when he was Chairman, CEO and President of Allianz Life Insurance Co of New York for his work in the Chinese community as well as his commitment to advocate for a better quality of life through education seminars and financial planning for the Chinese consumers. He has a deep understanding of the Chinese Life market and has earned my utmost respect and unreserved recommendation as an expert in the Chinese life market. Lynn Guan

Vice President, Internal Audit, Allied World Assurance Company

Having worked closely with Vince at two major Insurance Company’s he has been that rare combination of creative ideas and outstanding achievements. His work in identifying and capturing new markets paved the way toward future profits. When one looks to see the future Vince is already there. Chuck Kavitsky

CEO, Allianz of America