Director of Market Development
Kenia iscurrently Director of Market Development at Global Diversity Marketing (GDM). In her role, Kenia is responsible for developing business strategies for clients to grow in the multicultural markets. She also manages events and industry association conferences for GDM and our financial services clients. She promotes GDM’s marketing consulting services, as well as securing speaking engagements for our team leaders at industry conferences and association meetings.
Kenia has over 20 years in the financial services industry; the last twelve of them in the specialized field of recruiting. Kenia holds an AAS in Marketing and is a recipient of GAMA awards in recruiting for 3 consecutive years. Kenia’s fluency in English & Spanish coupled with her knowledge of multicultural marketing has helped her in recruitment of qualified candidates as financial professionals. Her efforts are focused on screening, attracting and recruiting a talented group with better retention results.
Kenia believes in strong & lasting relationships and has been instrumental in identifying markets and business opportunities for both experienced & inexperienced professionals. At MetLife, Kenia was a valuable partner to the team in building a recruiting infrastructure who supported and matched the strategic needs of the firm. Kenia has worked for fortune 500 companies including MetLife & MONY Group (an AXA Company) and remains active as a financial services sales professional.