Industry Leader joins GDM

Industry Leader joins GDM

Dennis H. White is an experienced insurance executive and consultant skilled in developing and growing distribution channels. During his corporate and consulting careers he has created and implemented innovative strategic plans, value propositions, training programs and product packages for face-to-face, alternative and e-commerce distribution channels both internationally and domestically. Internationally, Dennis’ experience includes developing distribution channels, numerous mergers and acquisition projects and integration initiatives.  His consulting clients include Prudential U.S., Mass Mutual, Guardian, Axa, Assurity, MetLife, and Allstate. In 1999, Dennis joined MetLife International to direct their distribution development. Key functions in this role included leveraging best practices from affiliated operations, leading due diligence teams in several M&A projects around the world, managing face-to-face distribution in Latin America, strategic planning, market research and analysis, product positioning, and analyzing results. Prior to this, Dennis led the planning and research areas for MetLife’s brokerage operations in the U.S. During this time, he was responsible for all support operations including annual and long term planning, budgeting, supervision of customer service teams, producer compensation and contracts, due diligence, ethics and compliance and marketing and sales support. His prior experience includes several roles of increasing responsibility and expertise within the MetLife Career Agency channel. We are excited to welcome Dennis to the Global Diversity Marketing family, said Tariq Khan, Founder and CEO of Global Diversity Marketing (GDM), “Dennis’ experience and reputation in the financial services industry, especially in the international markets is unmatched. Dennis will further enhance our international expansion strategy. GDM is committed to serving clients globally and our top tier leadership and experience gives us a huge competitive advantage in the marketplace added Tariq Khan. Dennis...
The Value of Corporate Diversity in Social Media Marketing

The Value of Corporate Diversity in Social Media Marketing

Leadership at American companies have known for years about the shifting demographic tides in our country, but many of the most successful organizations continue to conduct business as they’ve done in the past. Corporate leadership with short-term earnings pressure are often hesitant to make any drastic changes when business is doing well.  However, ignoring America’s rapidly shifting demographic makeup is not a sustainable business practice, and the leaders who do not act will pay the price sooner rather than later.  Hiring more diverse candidates for your workforce has been proven to grow revenue and improve corporate culture, but it can also save your company a great deal of embarrassment and bad publicity when it comes to social media marketing. Brands with a significant social media presence put themselves at risk every time they send a tweet, post a picture on Instagram, publish a blog post, or even publicly communicate with the marketplace.  In the past few years we have seen countless examples of corporate social media posts that are insensitive, offensive, or completely out of touch with growing demographic groups. The skin and body care brand Nivea recently gave us two glaring examples of social media marketing that ended up exposing them as out of touch with multiculturalism in the modern age. In 2011, Nivea launched a “Re-Civilize Yourself” campaign, which featured a clean-shaven black man discarding a costume mask of a black man with an Afro.  Just this past year Nivea launched another ad campaign, this one called “White is Purity” featuring a photo of a white woman in a robe gazing out her window. It’s possible and even...