AN OPEN LETTER TO C-SUITE LEADERS

AN OPEN LETTER TO C-SUITE LEADERS

What are the top three things that keep you up at night? In June 2017, Fortune conducted a survey among Fortune 500 CEO’s about what issues they consider to be their main challenges: As evident from the survey, what stands out to me is the impact of technology and people diversity are two factors that can be controlled internally to some degree. So, what is your strategy to deal with technology and diversity? I will focus on diversity today which can easily be fixed for the committed leaders. How often do you think about the demographic shifts in your markets and how these shifts can affect your business in the short and long term? Have you considered in your marketing plans that every other person in this country is a woman, every third person is multicultural (Asian, Black or Hispanic), and the largest living generation in the U.S. is millennials, taking over for the baby boomers? Most of these millennials are avid technology users and require new rules of engagement both in the workplace as well as the marketplace. How does this impact your practice, and how are you planning for this, if at all?   Imagine, if you should move to China as the new country head for a new market.  Once you settle down, one of your first priorities (if this hasn’t already been planned) should be developing a new business strategy to attract clients from your new market. Instead of using the same strategy you executed in the U.S., you will need to custom tailor a new approach for your new marketplace. If you don’t have...