Global Diversity Marketing (GDM) has announced that Mark Szollar has joined the firm as a Senior Advisor. Mark will be a part of the GDM leadership team, concentrating on new business development.
Mention “Dream Team” and immediately most think of championship sports teams.
Businesses can dominate their competition if their team mirrors the characteristics of the most admired competitive athletic or business champions.
Many winning organizations follow these 3 essential steps in creating their version of a “Dream Team.”
1. The Greater Good
Are you willing to seek out diverse talent to grow your business?
Ground has been broken for a long overdue Jackie Robinson Museum, in lower Manhattan.
Jack Roosevelt Robinson, born in 1919, 25 days after the death of Teddy Roosevelt, whose name he carries, was the first African American player hired by Major League baseball on April 15, 1947. It is almost impossible to believe his entrance to baseball was only 70 years ago. Try telling your kids that…. I think they would be amazed!
This picture and story appeared in the New York Daily news and received over 62000 likes.
Only in America.
You must read this…
New York City has 8 high level, very sought after high schools.
Each year, thousands of high school juniors test and apply for these schools. Of the 5103 accepted students, 52% were Asians! Amazingly Asians only represent 9% of the total New York Student body! Conversely only 7% of Hispanics and 5% of African Americans (26% and17% respectively as a percentage of the total student population) were accepted by these top schools,
Demographics of NYC Demographics of NYC
Big surprise!!! This weekend was fun. My family went to Carolines on Broadway.
This is not a political blog, but if you lean far to the right or left and plan to ignore any segment of the market that disagrees with you, you may want to stop reading now!
Diversity should be as easy as the Baseball Hall of Fame selection process.
Tim Raines, an African American, Ivan “Pudge” Rodriquez, a Hispanic American from Puerto Rico and Jeff Bagwell, a Caucasian were elected into the 2017 class of the Baseball Hall of Fame this past week. The baseball writers and voters followed no quota other than relying solely on the players’ career statistics, talent and contribution to Major League Baseball.
Drivers for Uber in Boston cancelled rides for men with “black- sounding” names more often than for other men. Additionally, in a study conducted by MIT, Stanford and the University of Washington, it was found that in Seattle black men faced longer wait times than other men.
There are also indications that women passengers have been subject to longer rides (to make more profit) as well as having dealt with inappropriate flirting by male drivers.
BOB ZILG PRESS RELEASE By Janet Vitiello/May 24, 2017/News/ PRESS RELEASE: Global Diversity Marketing, Inc. (GDM) announced today that Bob Zilg has joined the firm as Head of International Markets. New York, NY – Bob Zilg, former MetLife International executive, has joined Global Diversity Marketing (GDM). Bob is a highly experienced insurance professional with almost 40 years of experience, over 20 years of which was with MetLife’s international operations. Bob’s most recent assignment was as Head of Strategy & Planning for MetLife’s Europe, Middle East and Africa (EMEA) Region. He currently serves as a Strategy & Business Development Advisor to Blocksure, a Uk based InsureTech start-up, focused on block chain powered insurance solutions. Bob Zilg is most noted for his knowledge and experience with strategy, distribution, marketing, business development and creating and implementing strategic growth initiatives. Throughout his distinguished career in financial services, he held senior positions with MetLife International and MONY Financial Services Group division. “I am excited to join Global Diversity Marketing (GDM) as Head of International Markets. My passion for my entire career has been with sales and marketing strategy. GDM offers me the opportunity to use my knowledge and international experience to assess global companies and the diverse market segments that they need to serve.” Tariq Khan, Founder and CEO of Global Diversity Marketing said, “We are proud to have Bob join our leadership team with his reputation in the industry, particularly in the global marketplace. Bob’s appointment is our further commitment and expansion to provide top tier diversity consulting in the international arena.” Bob received a BA degree from St. Joseph’s College (Maine) and... read more
PRESS RELEASE: Global Diversity Marketing, Inc. (GDM) announced today that Mark Hug has joined the firm as a Senior Advisor. New York, NY – Mark Hug, former EVP and CMO of Prudential Life has joined Global Diversity Marketing (GDM). Mark is a recognized business leader who has shaped the life insurance industry over the last three decades. His work has been highlighted in interviews and articles that have been published in trade and industry publications such as the Wall Street Journal, New York Times and Bests Review. Mark is best known for his candid and bold thought leadership across a broad spectrum of specialties within the financial services industry. Throughout his distinguished 35-year career, he held senior leadership positions in global fortune companies including Transamerica, Aetna, AXA and, most recently Prudential, where in his capacity as the Executive Vice President he built the largest life insurance brokerage distribution operation in the U.S. “I am excited to join Global Diversity Marketing as its Senior Advisor. I’ve always had a passion for marketing and how companies can better serve the multicultural markets. Global Diversity Marketing gives me the opportunity to use my skills to help many better understand these markets,” said Mark Hug. Tariq Khan, Founder and CEO of Global Diversity Marketing (GDM) said, “Mark’s experience and credibility in the industry along with his successful track record is a valuable addition to GDM’s leadership team. Mark’s appointment is a part of our continued commitment to provide top tier consulting in the changing and challenging environment.” As Senior Advisor, Mark will bring his expertise in diversity and inclusion, cultural competency, connecting with... read more
PRESS RELEASE: New York, NY – Global Diversity Marketing, (GDM) announced that Lori Epstein, JD has joined the firm as a Senior Advisor. Ms. Epstein is a well-respected attorney and expert in sophisticated estate, business and retirement planning and has had a very impressive career working for prestigious financial services organizations. In her most recent corporate position, she was a Vice President of MassMutual’s Advanced Markets and Financial Planning organization, where she led a team of professionals providing invaluable assistance to top-tier financial advisors and planners. In her role, she also provided thought leadership to enhance planning support for nontraditional couples and guided support for the largest diversity segment – people with special needs. Lori spent over 20 years at MetLife in increasingly significant positions related to estate, business and financial planning, where she was instrumental in attracting more advisors to the practice of Financial Planning. Lori is a sought after speaker who has presented to audiences on such topics as estate planning, planning for same sex couples and individuals with special needs, as well as helping women plan for a secure financial future. She has been a featured speaker at numerous national events including Women Business Enterprise National Council (WBENC), National Association of Women Business Owners (NAWBO), Women in Insurance & Financial Services (WIFS), Wine, Women and Wall Street and MetLife’s Women’s Sales Forum. Lori can be reached at firstname.lastname@example.org. Tariq Khan, Founder and CEO of Global Diversity Marketing said, “Lori’s wealth of experience and industry knowledge has already made her a key addition to GDM’s leadership team. At GDM, we view Lori’s appointment as part of our... read more
The title of this blog is somewhat misleading. In 2016, 191,000 residents left the state of New York for other areas of the country. This was the largest exodus since 2007. With this loss however, the demographics shift has accelerated. While there was a 191,000 loss, the population remained almost steady. Nearly, 118,000 new immigrants called New York home in 2016. Additionally, there were 75,000 births, the majority being non Caucasian. The trend is clear… older white residents are leaving New York, younger more diverse residents continue to migrate to New York. Business, hospitals, schools, and government agencies will have to shift their marketing and customer service model to reflect the rapidly changing demographics they wish to... read more
This past weekend in my town on Long Island, as in towns and cities around the world, traffic was unbearable. Folks were scurrying for last minute gifts and were equally frantic about shopping for the perfect ingredients for their Christmas meal. On Christmas Day around the globe, streets will be eerily empty as families gather for their traditional Christmas meal. Being of Italian descent, I can salivate with detail on the menu for Christmas Eve as well – 7 varieties of fish followed by a traditional pasta meal on Christmas Day. Different traditions are just as defined around the world. Families in India will dine on a variety of foods “Biryani”. In the Phillippines, natives will celebrate “Noche Buena” following an ancient Hispanic custom. In Sweden it is called “Julbord”, a meal consisting of 3 courses….fish of course! And in the UK, its more like an American Thanksgiving dinner, turkey with all the trimmings. Those celebrating Chanukah, this year beginning on Christmas Eve, will likely have potato pancakes and jelly donuts for dessert related to the oil in the story of the Chanukah miracle. During this holiday season, two things are certain. Food binds as all and in some strange way brings us closer as a global family. The second “miracle” is that for at least a few hours, traffic will be at a minimum in many villages across the world as we sit surrounded by family and friends and concentrate on our gastronomical pleasures. Wishing you peace and happiness in this wonderful holiday season and a prosperous... read more
U.S. companies and more specifically the insurance industry are facing two major challenges; the decline of white customers and potential employees. White deaths exceed white births in about one third of U.S. States. In 2004, just 12 years ago, this phenomenon occurred in only 4 states. Today it is true in 17 states. The result is quickly shifting customer and potential employee base. Most companies have yet to adjust their approaches to the new demographic... read more
The U.S. women’s soccer team won the world cup in 2015, a title that the men’s team has never achieved. However, the glory did not come with all the benefits. Earlier this year, five women team players filed a complaint with the federal Equal Employment Opportunity Commission claiming that the U.S. Soccer Federation was involved in wage discrimination by paying the women far less than the men. According to Title IX, “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance.” For years, the backlash against Title IX has centered on the dispute that women are less interested in sports than men. In other words, men and women do not start from the same level of interest in athletics and are therefore not alike in their desire to participate and benefit from sports. Thus, the argument goes, women and girls are not entitled to equitable numbers or types of participation opportunities. Right now, women across America are working to pay their bills, putting food on the table for their families, slowly repaying their mounting debt and student loans, and even saving a little for their own children to go to college. With the shifting demographics in the workforce in this country, many of these women are increasingly becoming the financial head of their household. And that is why, in today’s day and age, we need to bridge the gap of unequal... read more
Leaders in business and sports can create incredible results. In the short term, documenting the results of sports leaders is easier because weekly there is a 1 loss accountability. As an example, there are 3 prominent college football coaches who have demonstrated incredible leadership and supporting results. Jim Harbaugh of the University of Michigan has been the head coach for a year and a half. During this time his record is 17-3. The year before he took the helm, his team was 5-7. Nick Saban, coach of the University of Alabama took over the team that was 0-7 in 2006. His record since then is 108-18 including 4 national championships at Alabama. Lastly, Urban Meyer took over a struggling program in 2012. He has amassed a record of 56-5 including a national championship. Place these same 3 coaches in almost any struggling football program or business and similar results will occur. Leadership is... read more
The purpose of this blog is not to gauge your opinion of Colin Kaepernick’s insistence not to stand for the national anthem before the San Francisco 49ers football game. Instead I want to throw a spotlight on the magnitude of the movement. A few days ago, there was a segment on ESPN which highlighted the growing involvement of athletes across the country. As an example, the NBA players are beginning to consider the actions they will take before their games to support the effort. Before a recent NFL game members of each team, both Black and White, including coaches created a circle where they all held hands in support of the movement. And if the thought is that this is a movement among millionaire professional athletes just look at the videos of local high school teams and marches in the streets of major US cities. Support it or not, it is an ever growing movement. How will this impact your business? For information on how we can assist you in the area of diversity and inclusion please visit our website at www.gdmus.com and email me directly at... read more
A recent USA Today article cited a study by consulting firm McKinsey and Facebook executive Sheryl Sandberg’s Leanin.org which stated that men are 30% more likely to be promoted from entry level to manager. This tightening funnel moving to the management level drives an incredible outcome at the “C” suite, where 81% of those holding “C” level positions are men. One of the practice areas in which our firm Global Diversity Marketing specializes, the Financial Services industry, has numbers that are even more dismal. 78% of financial advisors are men, making the funnel narrower from the start. We dubbed this “THE GREAT DISCONNECT” because nearly all financial household decisions are made or influenced by women! To learn more about our 4 step process of helping firms solve the “Great Disconnect” visit our website... read more
Warren Buffett stays away from investing in companies that demonstrate any of the ABCs – Arrogance, Bureaucracy, and Complacency. Here’s how visionary leaders embrace the notion of diverse markets and fight the ABCs. Arrogance: “My company is doing great but I can see how quickly businesses can be disrupted. Uber and Airbnb with just an app, are dominating the transportation and hospitality industries. I need to continue to drive my team to embrace what’s next.” Bureaucracy: “As my company has grown I have made it a passion to keep the organization flat, to be closer to the customer. In the 10 major cities where my firm markets, Caucasians are now the minority. If I had multiple layers leading to the customer we would not be able to embrace and then leverage the exploding diverse markets.” Complacency: “I am 55 years old and I have seen other CEOs try to coast into retirement. We’ve embraced the Black, Asian, and Hispanic American markets 3 years ago. 41% of our new business is now generated from these markets!” To help your firm fight the ABCs of business please contact me at 516-381-9879 and visit our website at... read more
The attached article highlights the rapid growth of the lucrative Asian American insurance market. They are currently the fastest growing multicultural segment and are projected to grow by 150% by 2050. If you would like additional information on how I may assist you in growing your bottom line in this market you can reach me at 516-381-9879 and visit our website at www.gdmus.com Hong Kong or Queens?!! The exploding diverse markets Posted by Vincent Vitiello on Monday, February 15,... read more
Yesterday, Ichiro Suzuki, playing the traditional American game, was the first Asian American to reach the 3000 hit plateau. Ichiro is sure to be the first Asian to be introduced into the Baseball Hall of Fame. This blog is less about Ichiro and more about how diverse players have become a big part of American sports. When Ichiro began his career, he was one of just a few Asian players. Today there are 27! There are 37 Cuban players and 58 from the Dominican Republic. Almost 1/3rd of the American baseball players were not born in the U.S. Of the 10 biggest cities in the U.S., ethnic diversity is now the majority. Baseball is just mirroring the incredible explosion of the diverse markets. To learn more about how your business can grow within these markets, visit www.gdmus.com or call me directly... read more
One of the root ways that a built-in a majority us relaxation, remain incorporated, stave off boredom, and sometimes even blow away hours at your workplace will become to try out games–video games, personal computer games (on you can say for certain there are lots of addictive games upon the body’s term platform, tactical?), or online games. We private above a hundred games of the ever-wonderful bigfishgames. Com. We in the beginning head to gaming sites upon the web aswell. One, we still examine a tremendous bit is actually a free – boxerjam, awesome name is not it? hardly ever president these are wherever we played my preliminary games online the very first time–in the early eighties–I went online. (which ones were the times the minute you’ll dial upon, wait while the screeeoooobongbongbong seem that could later on definitely mass media up the wall). One game which i have now been playing a tremendous bit more recently, and then i’ve been definitely hooked upon will become Pogo. You are unable to enjoy upon three but you must add more up and at intermittent advertisements. But really, paying to try nba live hack out games upon Pogo (and then I’m absolutely sure upon every other on one hand awesome sites) is very cheap in any case if you need to move that all path. Especially if you prefer to stay at home (since you find that people just now mass media on you definitely nuts), hardly ever invest in anything aside from food item and then shelter, and then deserve (since every affected individual will) the brain flourishing of truth... read more
What do Laurie Hernandez, Shakur Stevenson, and Ibtihaj Muhammad have in common? Each will be representing the United States in the Rio Olympic Games. Laurie Hernandez, a 16 year old is an explosive gymnast. Her grandparents are from Puerto Rico and she is the first U.S. born Hispanic athlete to make the team since 1980. Shakur Stevenson, named after famed rapper Tupac Shakur, hails from Newark, N.J. He is the oldest of nine children and is considered one of the finest boxers in recent years. Ibtihaj Muhammad is an American saber fencer. She is best known for being the first woman to wear a hijab at the games. Ibtihaj is of African American descent and is considered leading candidate for a medal in Rio. With a common cause, diversity drives teams to win! Contact us to see how we can help your business achieve the next level of... read more
Hong Kong or Queens?!! The exploding diverse markets Posted by Vincent Vitiello on Monday, February 15, 2016 The attached article highlights the rapid growth of the lucrative Asian American insurance market. They are currently the fastest growing multicultural segment and are projected to grow by 150% by 2050. If you would like additional information on how I may assist you in growing your bottom line in this market you can reach me at 516-381-9879 and visit our website at... read more
Yesterday, Ichiro Suzuki, playing the traditional American game, was the first Asian American to reach the 3000 hit plateau. Ichiro is sure to be the first Asian to be introduced into the Baseball Hall of Fame. This blog is less about Ichiro and more about how diverse players have become a big part of American sports. When Ichiro began his career, he was one of just a few Asian players. Today there are 27! There are 37 Cuban players and 58 from the Dominican Republic. Almost 1/3rd of the American baseball players were not born in the U.S. Of the 10 biggest cities in the U.S., ethnic diversity is now the majority. Baseball is just mirroring the incredible explosion of the diverse markets. To learn more about how your business can grow within these markets, visit www.gdmus.com or call me directly @... read more
Over the last week I’ve seen, in person and in videos, masses of people walking through the streets focused on finding and capturing these virtual creatures. Interesting that with all the violence in the world a simple game like ‘Pokemon Go’ has united millions of diverse people, blind to age, gender, religion, ethnicity, and life style. Our political leaders should look at the simplicity and the example of ‘Pokemon Go’ and how it has brought together the most diverse country in the world. Visit our website globaldiversitymarketing.com to see how we celebrate... read more
I grew up visiting Giants Stadium, watching the Giants and Jets play American Football. Who would have thought, many years later, the same stadium would be filled to capacity with over 82,000 fans watching a soccer game on June 26th 2016 between Chile and Argentina in which there were no U.S. team involved – welcome to multicultural... read more
Global Diversity Marketing solves the “Great Disconnect”; the gap between insurance sales distribution and the increasingly diverse consumer – multicultural | millennial | women During this year’s Lamp meeting in Las Vegas, Evelyn Geller, SVP of Empire Wealth Strategies, an office of Penn Mutual and national president-elect of Women in Financial Services, tells us why (in Spanish) the women’s Hispanic market should be a vital segment of your marketing plan... read more
The Chinese American Insurance Association (CAIA) honored Eileen McDonnell, chairman and CEO of Penn Mutual at the CAIA annual gala New York on March 10, 2016 in New York. CAIA is among the largest organizations of Chinese American insurance professionals in New York and Eileen’s presence and recognition at the event confirms the growing interest and commitment of the insurance industry in the Asian-American market. Smart business leaders have seen the potential of growing the multicultural market and taking a top-down approach in embracing diversity. Leaders who have not made diversity a business priority may see their lack of diversity a business challenge in near... read more
Hong Kong or Queens?!! The exploding diverse markets Posted by Vincent Vitiello on Monday, February 15, 2016 The Asian segment is the fastest growing in the U.S. In New York there are now 10 Chinatowns! Nationally, this segment has high income and provides low cost of entry and high returns on investment. Many competitors are already here. To discuss how your company may grow with the Asian community please call or email me email@example.com.... read more
To our friends that celebrate Lunar New Year, the year of the monkey, Global Diversity marketing wishes you and your loved ones a year of good health, luck and success. Please watch this fun video where Jeremy Lin, Steph Curry, and James Harden wish their fans a Happy Lunar New Year.... read more
2015 has been a racially and politically charged year. Watching the news, more often than not the headline was streaming video from Baltimore or Ferguson or the contentious presidential debates. The media and politicians continue to point to the doom and gloom of our nation. Interestingly I work with foreign graduate students who have one burning desire; to be sponsored and permanently live and work in the U.S. The last time I researched, there weren’t any long lines of students looking to enter other countries. The journey of Martin Luther King Jr is not over. There is more work to be done. One-third of our nation is diverse. Let’s continue striving towards the DREAM of a vibrant and united... read more
Yesterday was an interesting day. I needed to take a New York state life insurance licensing exam. I visited a testing center, “Prometric” in New York city. I’ve been there many years ago, but yesterday was very different. There were two revelations: 1. I was the oldest person testing 2. I was the only Caucasian there! Both insights got me to reinforce my belief that the financial services business is not slowly shifting to a younger more diverse distribution , but the change is explosive! Insurance industry leaders may want to begin their strategic three year planning process with a simple visit to one of these testing centers. There they will see the future advisors that will serve the ever growing diverse population. Without recognition of this shift, some insurance companies will struggle to keep up with those companies who recognize this is their future. As the baby boomers settle into their retirement, the next huge wave of population here in the US will look and buy very differently. Those taking their tests at Prometric yesterday will be the ones that advise them. ... read more
Friday I attended a funeral service for the father of a friend of Chinese descent. I did not need directions to the wake as it was in the neighborhood where I grew up, the neighborhood once Inhabited by western European first and second generation families. As a coincidence, I was familiar with the funeral parlor as I had attend a few services when I lived there. But things in the old neighborhood had changed dramatically. Asians, specially Chinese have moved into the area. Many of the businesses that once catered to the western European customers were now owned by Chinese. And so was the funeral parlor. While the service was similar, there were certain aspects that were foreign to me. I wondered as I sat there, why didn’t the former owners adapt. They missed the great connection. Minor changes in ones business model could have saved the business for the original owner. Many businesses are adapting their technology approach. Equally as important is to adapt to the exploding demographics of the customers they wish to... read more
During my career I have traveled to many US cities. I have always found when first meeting business associates the easiest way to creat a “connection” with them is to chat about their local NFL or college football team. Whether in season or not , man or woman, football discussions are typically a prelude to a sound business meeting. When people ask what my company does, I simply say we solve the “Great Disconnect”. While football may be the great connector, their is a one that has become more effective as the demographics continue to dramatically shift. Many businesses today have a disconnect with the diverse population they wish to serve. Their sales force, customer service, sales collateral, website and total customer approach interacts with ethnic customers as if they are mainstream…. And they are not. This is the “great Disconnect” . While it is not as easy to solve as talking about football, there are specific steps that position companies to successfully penetrate one third of our country that is ethnically diverse. This huge market segment will choose to do business with organizations that have created a plan to... read more
There are a multitude of blogs that provide advice on getting a better night’s rest. If you are running a business, here are questions that will help you do just the opposite. Here are three things that should keep you up at night. Ask yourself these questions: 1. How much of your revenue is derived from sales to multicultural customers? 2. Are your competitors capturing your share of these markets? 3. Why is it critical to focus on these markets? The answer to questions #1 and #2 may not be readily available. But, the answer to question #3 is. In October 2007, the lead article in USA Today pointed to an amazing development in the United States; we were about to become a nation of 300 million citizens. Why this was so incredible was that in 1970, our population was only 200 million! Don’t forget to consider the fact that most of Western Europe’s population has been virtually ﬂat during this same period. Today our population stands at 328 million. Experts predict that by 2040, we will be a nation of 400 million, double what it was in 1970. As a business owner, the prospects are endless. Since 2000, 80% of this growth has been from the multicultural markets. Additionally, since 1970, the net growth of the Caucasian segment has been virtually zero. There are 117 million US citizens that are non-white. This represents one-third of our population. If a stand-alone country, this segment represent a GDP greater than 97% of all civilized nations. These markets are not “emerging” they are exploding. For those of us 10... read more
Why you should know about 51%, 65%, 43% Becky Hammon was a top 15 professional woman’s basketball player. She is the only woman who is coaching in the NBA. For the 2014-2015 season, the world champion San Antonio Spurs hired Becky as a full time assistant coach. Interestingly, of the 12 coaches in the women’s professional league, half of the head coaches are men! Here are 3 key metrics that you should be aware of as you strategize the future of your business: 51% of the U.S. population is female. Obviously this is the country’s largest segment, but often ignored. When thinking of the leadership team of your business, think about what a woman’s insight could mean to capture this ignored segment. Of the fortune 500 companies, only 5% of the CEO’s are women. 65%. A few months ago my wife visited a car dealer with the intention of leasing. She was interested in 2 options: a rear camera and a navigation system. Nothing else. The salesman lost the sale as he insisted on explaining the engine, gas mileage and climate control. When was the last time you saw a woman car salesperson? 65% of all new cars are purchased by women! Yet only 4% of all car salesperson are women. How many sales are you missing because your sales force doesn’t reflect your potential customer base? 43% have zero. While women now comprise 49% of the workforce, 43% have zero life insurance. Despite this fact, amazingly 27% of all “breadwinners” in American households are women. In most households, the women are the financial decision makers. Watch... read more
Europe’s Evolution My son Matt and I were recently on a brief Sicilian vacation. During a 3 hour ride from Palermo to Taromina, we received an incredible but somewhat concerning history lesson from our driver Giuseppe. Sicily is one of the most beautiful places in the world. The view from our hotel room paints a serene , picturesque view of the sea and surrounding villages. Underneath however, similar to the nearby Mount Etna volcano, is a tempest brewing. Europe for centuries had always had invasions and territorial wars. As recent as a month ago the Russians entered Ukraine. But as Giuseppe informed us, in recent times, for the most part France has remains French, Germany German and Italy Italian. However, times are changing. Giuseppe lectured us on the invasion of Sicily by the Normans, Arabs and Spaniards. These were invasions, not the steady migration of another culture. The indigenous population of Italy, as well as most of Europe is diminishing because of declining birthrates. He went on to say that Africans , Tunisians and Arabs are migrating to Sicily. Africa is merely 80 miles away. These migrant groups are changing the Sicilian culture: religion, family, and social traditions are no longer “Sicilian”. Giuseppe and fellow Italians are not pleased. This was their culture and has been this way for generations and “now it’s all changing.” One Final Twist About 40 years ago Giuseppe immigrated to the US. More specifically to Brooklyn, NY. He commented how his assimilation was easier than what the Africans are encountering in Sicily because the US was already a culture of immigrants that welcomed diversity.... read more
Jeremy Shu-How Lin is an American NBA player. He has resurfaced as a media headliner over the past few weeks, as he has been traded from the Houston Rockets to the Los Angeles Lakers. Lin is one of the few Asian American players in NBA history and the first of Taiwanese descent. He has become so popular that the term “Linsanity” has been coined for the media and sports frenzy he has created. What Jeremy had to endure to overcome racial profiling as an Asian in a sport mostly dominated by African Americans may be a lesson for business owners who look at their markets with a preconceived assessment of their customers. I am good at math, but I can play basketball Jeremy was born in Los Angeles and raised in the San Francisco Bay area. He attended Palo Alto High School and his team upset nationally ranked Mater Dei 51-47 for the California State Championship. He was named All State and Northern California Player of the Year. However, he had no college scholarship offers. Many college recruiters typically make a judgement on a potential player within five minutes, basing their assessment of one’s athletic prowess; speed and jumping ability, and dare I say, for basketball, skin color. Lin eventually opted for a guaranteed spot on the Harvard basketball team. Ivy League schools do not offer scholarships. Jeremy was remembered as the “physically weakest guy on the team.” By his senior year however, he was voted All Ivy First Team. He graduated from Harvard with a 3.1 GPA in Economics. Yes, he was good at Math, but he... read more
The New York City 7 subway train, all 11 cars, all 27 concurrent trains on the tracks, is a predictor of the face of America for the next 50 years. Forget the demographics, the census and the experts. For a $2.50 fare, take a ride on the “international express” to get a real look at American today and tomorrow. If you are a baseball fan, you may be familiar with the 7 train; either because the next to last stop is the stadium where the NY Mets dreadfully play, or more notably the train that baseball player John Rocker mocked in 1999. Specifically he said, “The biggest thing I don’t like about New York is the foreigners. You can walk an entire block …. and not hear anyone speaking English. Asians and Koreans and Vietnamese and Indians and Russian and Spanish people … how the hell did they get in this country?” John, welcome to your new America!!! On my most recent 7 train journey, I noticed I was the only Caucasian amongst about 100 other passengers in the car. Additionally, none of us have a newspaper but a majority of us are searching for a signal on our smart phones. 50 years ago, albeit with newspapers in hand, the ride on the 7 train would have had a similar ethnic flavor. However, the returning workers from Manhattan to Queens would have been Western European immigrants or second generation Americans. This has changed dramatically, not just from 50 years ago, from the most recent census from 2010 showing incredible changes. The Western European faces on the 7 train are... read more
The 3 Critical Issues at Play in Penetrating the Asian American Market My wife and I have 2 sons; 24 and 20 years old. All four of their grandparents were born in the U.S. and half of their great grand-parents were also born here. Ask them their ethnicity and they will never say “American Italian” – it will always be “Italian American.” Whether a recent immigrant or a third or fourth generation American, ethnicity is always at the core to identity of all Americans. To embrace this fate will open up an entirely new segment of customers for your business. One of these ethnic segments that is garnering a tremendous amount of attention is the Asian segment. These three critical issues will give your business a tremendous edge over your competition in penetrating the lucrative Asian market. 1. You Can’t Ignore the Numbers The Asian American market is the fastest growing multicultural segment of the U.S. population. Experts predict that their buying power will exceed $1 million by 2017. While the Hispanic segment dwarfs the Asian segment by a 3 to 1 population margin, their buying power is very similar. This is fueled by the median household income of nearly $70,000, higher than Hispanics and mainstream Americans. 49 of the 50 states have seen double digit growth over the last decade. The Asian population in the country is larger than the total population in 46 of 50 states. Only California, NY, Texas and Florida have larger populations. Over the last 10 years, the Asian population has grown by 51% compared to the white populations growth of only 1%.... read more
Any one of the following misconceptions will dramatically stunt one’s business over the next few years. In my last blog, I wrote about the incredible business opportunities that one-third of the US population that is multicultural presents today. A subset of this group is the immigrant segment of our country. If you are a business owner and looking for a spike in your business, overcoming these misconceptions is critical. These misconceptions are due to a lack of credible data, experiences, and sometimes (sadly) bigotry. Last week, my wife and I shopped at a mall in New York. As We walked, she pointed out to me that as caucasians, we were clearly in the minority. Immigrants are brand loyal, have money to spend, assimilate quickly and gravitate to brands and businesses that celebrate their differences. The famous inscription “Give me your tired, your poor, your huddled masses yearning to breathe free”, associated with the Statue of Liberty, was an appropriate quote for immigrants to the U.5. 100 years ago. Many of today’s immigrants have flown here (some in business class), are educated, have credit and credit cards, have smart phones and are thirsty to buy! Overcoming these 5 misconceptions will create a market segment Waiting to be embraced. 1. The Market is too small According to the 2009 Census Bureau 2009 survey, the U.S. immigrant segment was nearly 40 million or 12% of the total population. Experts state that this number may be increasing by 5% per year…so the 2009 survey by today’s standards is incredibly conservative. Consider this. The immigrant population of the U.S. is larger than the... read more