Industry Leader joins GDM

Industry Leader joins GDM

Dennis H. White is an experienced insurance executive and consultant skilled in developing and growing distribution channels. During his corporate and consulting careers he has created and implemented innovative strategic plans, value propositions, training programs and product packages for face-to-face, alternative and e-commerce distribution channels both internationally and domestically. Internationally, Dennis’ experience includes developing distribution channels, numerous mergers and acquisition projects and integration initiatives.  His consulting clients include Prudential U.S., Mass Mutual, Guardian, Axa, Assurity, MetLife, and Allstate. In 1999, Dennis joined MetLife International to direct their distribution development. Key functions in this role included leveraging best practices from affiliated operations, leading due diligence teams in several M&A projects around the world, managing face-to-face distribution in Latin America, strategic planning, market research and analysis, product positioning, and analyzing results. Prior to this, Dennis led the planning and research areas for MetLife’s brokerage operations in the U.S. During this time, he was responsible for all support operations including annual and long term planning, budgeting, supervision of customer service teams, producer compensation and contracts, due diligence, ethics and compliance and marketing and sales support. His prior experience includes several roles of increasing responsibility and expertise within the MetLife Career Agency channel. We are excited to welcome Dennis to the Global Diversity Marketing family, said Tariq Khan, Founder and CEO of Global Diversity Marketing (GDM), “Dennis’ experience and reputation in the financial services industry, especially in the international markets is unmatched. Dennis will further enhance our international expansion strategy. GDM is committed to serving clients globally and our top tier leadership and experience gives us a huge competitive advantage in the marketplace added Tariq Khan. Dennis...
Same Sex Marriage Creates New Planning Opportunities for European Insurers

Same Sex Marriage Creates New Planning Opportunities for European Insurers

The recognition of same sex marriage and civil unions has resulted in an evolving definition of what constitutes a family and how insurers and other financial services firms may want to consider these new family configurations as a targeted segment. In the U.S., the LGBTQ community numbers over 21 million individuals with $965 billion in spending power. Recent research suggests that same sex couples in the U.S. are more affluent than heterosexual couples, with median annual household incomes (AGI) of $102,020 vs $77,790 among heterosexual couples.In the EU, we are starting to see similar trends. Overall, the EU LBGTQ community numbers 33 million with almost $1 trillion of spending power.1    Despite gains in marriage equality and progress in other anti-discrimination/equalization measures, in many countries, including the US, there are related laws and regulations that have yet to be updated to take into account the evolving nature of families.  As a result, in addition to traditional insurance and financial planning advice, these families (and the larger LGBTQ community) require thoughtful planning and advice to address issues including, but not limited to, estate planning, parental rights, adoption, divorce, and child custody, as well as business related issues such as ownership transfers, succession planning and preservation of minority-owned business preferences, etc.  The specific issues may vary by country. Providing trusted advice and customer centric solutions to this segment is still a largely untapped market in the U.S. and many EU countries.  The LGBTQ market is a great opportunity for firms to create shareholder value while demonstrating value to their customers and enhancing long-term relationships. At Global Diversity Marketing (GDM) we are...
Are European Insurers Missing the Women’s Market?

Are European Insurers Missing the Women’s Market?

Very often insurers outside the U.S. approach the women’s market from a product perspective; e.g., specialized health products addressing typical female cancers and other situations. But maybe insurers are missing some key value attributes of the women’s market.  In the EU, for example, women’s buying exceeds € 2.6 trillion .  Women own more than 25% of all businesses; and, in recent years, account for over 30% of all new businesses established. The growing affluence of women, coupled with changing family roles, suggests that in addition to traditional insurance and financial planning advice, women may require thoughtful planning and advice to address specific issues.  Some of these issues include, but are not limited to, longer life expectancies than their male counterparts, addressing the impact of divorce on retirement planning and estate planning, estate planning, as well as business related issues such as ownership transfers, succession planning, preservation of women-owned business preferences, etc.  The specific issues may vary by country. Providing trusted advice and customer centric solutions to this segment is still a largely untapped market in the US and many EU countries.  The women’s market is a great opportunity for firms to create shareholder value while demonstrating value to their customers and enhancing long-term relationships At Global Diversity Marketing (GDM) we are focused on helping forward thinking firms understand and access the women’s market and other diverse segments globally. Visit our website at or email me at bob@gdmus.com to find out how we can assist you in growing your bottom line in diverse markets. ILOStat database (International Labor Organization) Eurostat database (European Commission) blog college justdomyhomework.com/ application – vicki shen...
AN OPEN LETTER TO C-SUITE LEADERS

AN OPEN LETTER TO C-SUITE LEADERS

What are the top three things that keep you up at night? In June 2017, Fortune conducted a survey among Fortune 500 CEO’s about what issues they consider to be their main challenges: As evident from the survey, what stands out to me is the impact of technology and people diversity are two factors that can be controlled internally to some degree. So, what is your strategy to deal with technology and diversity? I will focus on diversity today which can easily be fixed for the committed leaders. How often do you think about the demographic shifts in your markets and how these shifts can affect your business in the short and long term? Have you considered in your marketing plans that every other person in this country is a woman, every third person is multicultural (Asian, Black or Hispanic), and the largest living generation in the U.S. is millennials, taking over for the baby boomers? Most of these millennials are avid technology users and require new rules of engagement both in the workplace as well as the marketplace. How does this impact your practice, and how are you planning for this, if at all?   Imagine, if you should move to China as the new country head for a new market.  Once you settle down, one of your first priorities (if this hasn’t already been planned) should be developing a new business strategy to attract clients from your new market. Instead of using the same strategy you executed in the U.S., you will need to custom tailor a new approach for your new marketplace. If you don’t have...
The Value of Corporate Diversity in Social Media Marketing

The Value of Corporate Diversity in Social Media Marketing

Leadership at American companies have known for years about the shifting demographic tides in our country, but many of the most successful organizations continue to conduct business as they’ve done in the past. Corporate leadership with short-term earnings pressure are often hesitant to make any drastic changes when business is doing well.  However, ignoring America’s rapidly shifting demographic makeup is not a sustainable business practice, and the leaders who do not act will pay the price sooner rather than later.  Hiring more diverse candidates for your workforce has been proven to grow revenue and improve corporate culture, but it can also save your company a great deal of embarrassment and bad publicity when it comes to social media marketing. Brands with a significant social media presence put themselves at risk every time they send a tweet, post a picture on Instagram, publish a blog post, or even publicly communicate with the marketplace.  In the past few years we have seen countless examples of corporate social media posts that are insensitive, offensive, or completely out of touch with growing demographic groups. The skin and body care brand Nivea recently gave us two glaring examples of social media marketing that ended up exposing them as out of touch with multiculturalism in the modern age. In 2011, Nivea launched a “Re-Civilize Yourself” campaign, which featured a clean-shaven black man discarding a costume mask of a black man with an Afro.  Just this past year Nivea launched another ad campaign, this one called “White is Purity” featuring a photo of a white woman in a robe gazing out her window. It’s possible and even...
A Very Diverse July 4th

A Very Diverse July 4th

On Tuesday , the USA celebrated Independence Day, commemorating the adoption of the Declaration of Independence on July 4, 1776. Lost between the department store and auto specific sales commercials is the true meaning of “Why America is Great”. Quietly, my family and I celebrated the fourth at our apartment in Midtown Manhattan. At about 6 PM, before the roar of the Macy’s firework display, my wife prepared a simple cookout in a common area of our building. At the table next to us was a Chinese family of ten, including four generations, two of which were born in China. At another table, there was a three generation South-Asian family. We were just a two generation family. My son’s 4 great grandparents were all born in Italy, but at the age of 23, he still refers to himself as Italian-American. As the sun disappeared and darkness overcame the canyons of buildings, fireworks exploded in the New York City skyline. We were all on the roof. A Middle-Eastern resident, whom I have never met, handed me a “whiskey” to celebrate. Different beverages, the aroma of barbeque food from multiple countries and a symphony of languages all living, celebrating and thankful for our wonderful divine country. This is “Why America is Great!” As a www.essaydragon.com global provider of capital markets services, it is our responsibility to educate future leaders, said joan conley, senior vice president and corporate secretary at nasdaq and managing director of the nasdaq educational...