Diversity Ads During the Super Bowl Gone Wrong

Diversity Ads During the Super Bowl Gone Wrong

Diversity was obviously at the forefront of this year’s Super Bowl broadcast. Despite featuring diversity prominently in TV commercials, are companies still getting diversity wrong? The Super Bowl ads this year were the usual hit and miss. However, most of the...
Step Outside Your Comfort Zone

Step Outside Your Comfort Zone

I read a great article in the Business Section of the Sunday New York Times (12/3/17), titled, “Why Trying New Things Is So Hard to Do.”  The article reflects on the writer’s love of Diet Coke and his comfort with his choice of beverage, his 2 liters a day...

Special Needs: An Under Penetrated Market Hiding in Plain Sight?

Globally, as many as 1.3 billion people are living with physical or developmental disabilities……on its own, an emerging market the size of China or India.  Taking into account their friends and families, another 2.4 billion people, results in a potential market of 3.7...
Industry Leader joins GDM

Industry Leader joins GDM

Dennis H. White is an experienced insurance executive and consultant skilled in developing and growing distribution channels. During his corporate and consulting careers he has created and implemented innovative strategic plans, value propositions, training programs...
Are European Insurers Missing the Women’s Market?

Are European Insurers Missing the Women’s Market?

Very often insurers outside the U.S. approach the women’s market from a product perspective; e.g., specialized health products addressing typical female cancers and other situations. But maybe insurers are missing some key value attributes of the women’s market.  In...