FACT: Over 40% of small businesses in the U.S. are owned by women and multiculturals.
Are you taking advantage of this?
Today, many companies are struggling to gain market share from new Americans. The U.S. can no longer be considered a “melting pot,” in which a multi-hued and polyglot population gradually merges into a definable mainstream. Rather, we have become a salad bowl, in which many cultural segments blend while retaining their distinct shapes, characters and flavors. The changing face and behavior of our customers requires new non-traditional marketing and distribution strategies. As the marketplace changes, traditional “one-size-fits-all” marketing has become less effective. Today, our consumers are in the driver’s seat and they decide the new rules of engagement.
You must attract and engage your customers and employees in their preferred mode of communications. We can provide complete situation-based solutions to help you achieve your objectives. Global Diversity Marketing has made a complex multicultural marketing concept simpler through our “ABCD” services. Whether you are in the initial stages of exploring entry into diverse markets or you are ready to execute revenue-generating multicultural strategies, you will find this approach useful.
Our approach is simple. Listen to client’s need, offer a unique solution and work with the client to execute the strategy and analyze results!