Founder & CEO
Tariq is a recognized business leader in innovative marketing strategy, digital marketing, social media and the diversity and inclusion arena. Tariq has had a distinguished twenty-year corporate career and held senior management roles for major global Fortune companies including ING, Nationwide, and MetLife. In his last position, Tariq was SVP and Head of Market Development for ING, where he led ING’s strategy to expand growing target markets with multichannel distribution. Tariq is also credited with developing and supporting the largest and most diverse distribution channel in the financial services industry. He has launched several award-winning branding campaigns, marketing programs, and social media campaigns for the African American, Hispanic, Asian and Women’s markets. Tariq’s work, interviews and articles have appeared in several trade and industry publications.
Tariq is a sought-after keynote/notable speaker on marketing, branding, diversity, distribution, leadership and sales growth. He has appeared on global mainstream media including CNN International LIVE.
Tariq has equally impressive contributions in the nonprofit world. He is a board of director at the Asian and Pacific Islander American Scholarship Fund (APIASF) and of the Asian Pacific Institute for Congressional Studies (APAICS). He also is a board of director at the National Association of Asian MBA (NAAMBA) and Ascend, which is the largest Asian American professional organization. Tariq is also a board of trustee at Stratford University, VA.
Tariq especially enjoys his role as adjunct professor of marketing and public relations at New York University graduate school. His expertise/courses include Integrated Marketing Communications, Competitive Strategy, Social Media, Public Relations, and C-Suite Leadership.
Tariq earned a bachelor’s degree in international marketing and advertising from Baruch College, NY, an MBA in marketing and management from St. John’s University, NY and an Executive Management Certification from Babson College, MA.