FACT: Over 50% of the total population in the 10 largest U.S. cities is multicultural.
Are you taking advantage of this?
One third of the United States is multicultural and 10 of the largest U.S. cities have a population of over 50% multicultural. We create a marketing strategy to enable businesses to leverage their value proposition to these exploding markets.
- Identification of market opportunities
- Market analysis
- Competitive analysis
- Multicultural & other diverse market & sales strategy solutions
- Integrated marketing communications planning
- Collateral development
- Website development
- Brand and agency management
- Social media strategies & metrics
Diversity & Inclusion Training
Many of the fastest growing businesses have diversity and inclusion as the cornerstone of their marketing strategy. To help your business reflect today’s changing marketplace, we create strategies and executable plans to keep our clients’ ahead of the competition. Global Diversity University (GDU) provides cutting-edge organizations with a turnkey package of the most cost-effective and time-efficient training programs addressing the critical elements of diversity.
- Diversity strategy solutions
- Executive coaching for top leadership
- Diversity & inclusion training for all employees
- HR consulting and training
- Strategies to attract and retain diverse talent
Talent Management / Diversity CMO
“We solve the great disconnect.” For many businesses, their customer distribution does not mirror the changing face of America. We identify the disconnect and strategize with our clients on a recruiting and development plan to create seamless integration with customers from emerging markets.
- Sales growth strategy solutions
- Sales and recruiting techniques
- Talent recruitment and retention solutions
- Field compensation analysis and design
- Alternative distribution strategy development
- Management Coaching
Today’s technology has enabled businesses of all sizes to become global. Global Diversity Marketing (GDM), with its intimate knowledge of diverse cultures and distribution strategies, is positioned to take our client’s businesses to the next level.
- Global business strategies
- Global marketing strategies
- International talent management
- Risk management
- International Training Programs
Digital & Social Media Marketing Management
We provide a total solution strategy for social media and digital marketing for diverse customers. Our expertise includes understanding the different audiences and their preferred modes of engagement on social media. We also have innovative approaches to reach them through digital marketing, email campaigns and advertising.
- Digital design management
- Multilingual copywriting
- Email campaigns and remarketing
- Multicultural search marketing and adwords
- Website consulting
- Diversity social media marketing and analytics
Global Diversity Marketing (GDM) can provide you with a speaker lineup of highly qualified professionals who will not only motivate your audience but will also provide a valuable thought leadership perspective. Our business leaders are experienced in speaking on topics such as marketing, branding, diversity, multicultural marketing, distribution, leadership and changing trends in the global marketplace.
KEYNOTE/ NOTABLE SPEAKING ENGAGEMENTS
- Harvard Business School SABA Conference
- IQPC Branding Conference
- Marketing Development University Conference
- GAMA International Meeting
- LIMRA Annual Conference
- Annual Asian Diversity Conference
- Asian MBA Conference
- Schwartz Annual Communication Symposium, Baruch College
- Columbia University Career Day Conference
- AXA Asian Summit
- CNN International – Live Interview, World Business
- NAIFA New York